Impressions are up, but clicks are down. Where did your shoppers go?

The short answer: nowhere. Consumers are searching as much as ever, but with more search platforms and AI-powered content discovery, their journey has transformed.

AI search goes beyond simple answers and links, giving consumers a personalized, conversational experience. This guide shows you how to take control of what AI surfaces about your brand, ensuring you remain visible, recommended, and chosen.

The way people search is changing; your strategy should, too.