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Leading in the Search [R]evolution

As search advances, staying curious and inspired is the secret to staying ahead. Supercharge your search strategy with data and insights from dozens of presentations and panels. Taking place in both Paris and Austin, Botify Connect united hundreds of curious marketers, thought leaders, and marketing and product leaders. Choose which event you want to watch or just scroll through the videos.

AJ Ghergich
VP Consulting Services, Botify

From Evolution to Revolution:
The Role of Generative AI in Life & Search

Paris 2024
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Botify Connect 2024
PARIS

Botify Connect Paris took place at the prestigious Automobile Club de France, right on Place de la Concorde, and gathered leaders from brands such as TUI, OnRunning, Wayfair, Qwant, Accor, Christian Louboutin, and more. Nikhil Lai, Senior Analyst at Forrester, also provided insight into the state of the search industry.

Paris Recordings

 

Traditional vs Gen AI Search: Everything You Need to Know

Nikhil Lai - Senior Analyst, Forrester (Guest Speaker)
Frank Vitovitch - VP Solutions, Botify
AJ Ghergich - VP of Consulting Services, Botify

 

How Change in Search Disrupts Organizations and How They Adapt

Arnaud Bourge - VP ECommerce & Retail, Accor
Charli Rogers - Chief Customer Officer, Botify

 

Speed Ahead to Stay Ahead: Brand Success Strategies & the Power of Automation

Rémi Bouchez - VP of Engineering, Vestiaire Collective
Osman Khan - Head of SEO, TUI
Rodney Perez - Head of SEO, North America Wayfair
Jason Vicinanza - VP Solutions EMEA, Botify

 

How Google's AI Overviews Are Changing Consumer Behaviour

Ray Grieselhuber - CEO, DemandSphere
Elliott Haines - SEO Consultant, Botify

 

Successful Site Migrations: Automation, Advice, & Future Proofing Your Site

Andrea Gozzi - SEO & SEM Manager, Luisaviaroma
Max Woelfle - SEO Team Lead, On
Chiara Targa - SEO Success Manager, Botify

 

Uniting Search, SEOs, & the C-Suite

Arthur Germain - Co-Founder & CEO, OneDoc
Björn Darko - Global Head of SEO, AVIV Group
Charley Hackerson - Chief Revenue Officer, Botify

 

The Inside Perspective on Modern Search

Olivier Abecassis - CEO, Qwant
Adrien Ménard - Co-founder & CEO, Botify

 

Beyond Search: How Customer Experience Is Adapting

Anaïs Harmant - CMO, La Centrale
Odile Szabo - Chief Omnichannel Officer, Christian Louboutin
Charlie Rothwell - VP Account Manager, Botify

 

Predictions for Search & How to Prepare Today

Adrien Ménard - Co-founder & CEO, Botify
AJ Ghergich - VP of Consulting Services, Botify
Phil Young - VP of Revenue, Botify

Nikhil Lai - Forrester

And so consumer behavior is changing beneath our feet. Folks are underspending on SEO, and Google is no longer the only game in town.

Nikhil Lai, Senior Analyst - Forrester
Charley Hackerson

If you do this correctly, whether you're in leadership and need to learn more or you're in the SEO world and you're trying to convince leaders, I do think this is a unifying moment to help get people to the table to make improvements and real investments.

Charley Hackerson, CRO - Botify
Austin 2024
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Botify Connect 2024
AUSTIN

Botify Connect Austin took place at the luxurious Hotel Zaza, gathering leaders from brands such as BestBuy, Signet, Apartments.com, Discount Tire, NBCUniversal News Group, and more. Fabrice Canel, Principal Product Manager at Bing, also provided insight into the trends Bing sees as a major actor powering most of the new AI search engines.

 Austin Recordings

 

Traditional vs Gen AI Search: Everything You Need to Know

Dalton Finney - Solutions Consultant, Botify

 

The Inside Perspective on Modern Search

Fabrice Canel - Principal Product Manager, Bing
Adrien Ménard - Co-founder & CEO, Botify

Speed Ahead to Stay Ahead: Brand Success Strategies & the Power of Automation

Federico Rodriguez - Director of Product Management, Best Buy
Anthony Cantelmo - Omni Channel-Sr. CRO & SEO Strategist, Discount Tire
Rick Egan - VP of Performance Marketing, Beyond Inc
Cody Walker - Digital Media Manager, Maui Jim
Cody Exter - VP, Account Managemnent, Botify

 

Beyond Search: How Customer Experience Is Adapting

Lauri Joffe - Chief Marketing Officer, American Freight & Appliances
Noam Paransky - Board Member, ThredUp
Robert Rothschild- Chief Marketing Officer, Botify

 

The Power of Organic: How Organizations Use Search as a Strength

Abishek Surana Rajendra - VP of Organic Growth, Coursehero
Jason Mandragona - Senior Director of Audience, NBC Universal News Group
Charley Hackerson - Chief Revenue Officer, Botify

 

Successful Site Migrations: Automation, Advice, & Future-Proofing Your Site

Zach Chahalis - VP SEO, Apartments.com
Sharanya Srinivasan - Sr Dir of Growth, SEO, Martech, Care.com
Dave Marks - CTO, Recurrent Ventures
Jordan Long - SEO Consultant, Botify

 

Uniting Search, SEOs, & the C-Suite

Chris Long - VP Marketing, GoFishDigital
Praneet Nigam - Vice President of Product, Signet
Krista Dalton - SVP of Digital and CMO, Tecovas
Jacque Urick - Head of Organic, Realtor.com

Fabrice Canel - Bing

What we are seeing is that the AI experiences [on Bing] often offer more click transfer value over traditional search because we are really better able to understand the user and we are better able to understand the intent … so while clicks may go down, the revenue per click will go up.

Fabrice Canel, Principal Product Manager - Bing
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When you're looking at the combined height of AI Overviews and featured snippets together, you're at basically 67% percent of the screen height. So it's a very big visual impact.

Ray Grieselhuber, CEO - DemandSphere

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