In the world of SEO, there are tried-and-true fundamentals that apply regardless of industry, website size, and more. When it comes to managing an enterprise website with millions of pages, however, the challenges and opportunities of organic search are unique and especially consequential. In fact, “quick fixes” can become major technical projects, and small opportunities can suddenly be worth millions of dollars.
Join American Eagle Outfitters’ James Patterson in a fireside chat with Botify’s Tania Dworjan to discuss how to pivot your SEO strategy and tactics when your site grows to the enterprise level.
Some topics we’ll cover include:
- An overview of how Google perceives “content quality” in technical SEO and how that “quality” impacts more than just your SERPs
- How to approach rendering when you have “lower value” pages and “higher value” pages
- Why “SEO quality control” becomes an important part of enterprise SEO
- The three most important technical elements to focus on right now and why these will matter even more after the launch of Core Web Vitals
….and more!
