Everything is harder at scale, and SEO is no exception. Tactics and tools that work on small-to-medium sites typically don’t translate to sites with over a million URLs.
That’s because 77% of large website pages* are not getting any traffic from search engines. These crawl constraints mean e-commerce leaders like Barnes & Noble have to do SEO differently if they’re going to take full advantage of organic search channels.
In this webinar, Botify Chief Product Officer Christophe Frenet and Barnes & Noble SEO and Personalization Manager Jessica Flareau explore the challenges and practices unique to large e-commerce sites. Learn how Barnes & Noble:
- Spends crawl budget strategically.
- Uses revenue data to win interdepartmental support for SEO initiatives.
- Leverages automation to scale efficiently.
….and more!
