FREE REPORT
The Future of Search and Discovery
Retail search and discovery is changing fast. What's your plan?
73% of consumers already use AI to shop, and adoption is growing. AI assistants can do the heavy lifting for consumers, from research to purchase. Are you prepared?
Stay visible, trusted, and competitive as AI-led discovery becomes the norm with this data-backed guide with data from Retail Economics, AWS, Botify, and Datadome.
6,000 consumers surveyed, one growing trend.
To understand what these changes mean, we combined data analysis from Botify, AWS, and Datadome with insights from 6,000 consumers across the UK, US, and France.
We found that AI is disrupting everything. Consumer AI adoption is growing, bot traffic is rising to serve them, and securing visibility across platforms is more critical than ever.
What to expect from agentic commerce in 2026
AI assistants are becoming the main way shoppers discover products; 73% of consumers already use them.
Brands that optimize for AI discovery now can get ahead as AI becomes the intermediary between products and consumers.
AI crawler bot traffic is surging, reshaping how content is accessed and how performance is measured.
Visibility depends on being readable, trusted, and accessible to AI systems.
Security and control matter more as traffic from automated agents (both good and bad) increases.