Retail brands invest heavily in their websites - and for good reason. E-Commerce spend increased by 45% last year, accounting for 27.9% of total UK retail sales. But in reality, more than half of your website cannot be found when potential customers are searching. A true investment in your website requires a strategic focus on organic search. And with more than 80,000 searches performed every second, the untapped potential of SEO is staggering.
Retail Gazette, in partnership with Botify, outline how global brands such as Under Armour, Walmart, and L’Oréal use organic search as a key performance marketing channel, and how to:
- Improve website e visibility and drive more traffic and conversions
- Enhance your user experience online
- Maximise your content investment
- Transform your E-Commerce strategy
*Source - Office for National Statistics 