April 27, 2023

Be Found & Grow Live

Navigating Website Migration: Strategies and Advice From LG’s Successful Migration

It’s safe to say a website migration is not a fun project. But they’re necessary and when executed correctly, they can have a lasting impact on your website’s performance. That’s why we were thrilled to have Jillian Longo, Director of SEO and Product Owner from LG join us on Be Found & Grow.

Jillian took us through LG’s recent website migration from start to finish. Discover the factors behind their migration, how they collaborated and communicated with stakeholders, strategies they employed pre and post-migration, and actionable lessons they learned along the way.

 CALENDER Thursday, November 2nd, 2023 | 11:00 am EST (4:00 pm GMT+1)

About The Guest

As the Director of SEO and Product Owner for lg.com/us in North America, Jillian orchestrates data-driven strategies to elevate visibility and drive organic growth for LG. Jillian has worked in the digital search industry for five years, gaining experience in SEO, data analytics, AI-powered search, personalization, and relevance management. As a seasoned Search SME, she is passionate about improving visibility and relevance in both external and internal search engines and democratizing SEO across large organizations.

Dmitriy_botify_Final

Dmitriy Gamarnik
Host & Head of Demand Generation @Botify

Jillian_headshot

Jillian Longo
Director, SEO & Product Owner @LG

Watch On-Demand Recording

What you can expect to learn:

  • Coordinating a website migration project involving multiple departments
  • What to prepare and test during the pre-migration stage
  • How to set expectations with stakeholders through the project
  • Launch day strategies
  • How to monitor and communicate post-migration performance
  • Migration challenges to watch out for
  • LG’s results after 30 days and Jillian’s key learnings

 

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